Insight
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CMO.com ExclusiveAnalysis and Measurement, Mobile Marketing, Cross Sell / Upsell, Planning, Emerging Media, Web Sites, Online Media, Targeting, Lifecycle Marketing, Strategic PlanningSince well before the dawn of digital commerce, savvy marketers have used cross-sell and upsell techniques to drive more personalized experiences and increase average order value. But these well-known tactics have changed along with consumer expectations.
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CMO.com ExclusiveAcquisition, Budgeting, Mobile Marketing, Cross Sell / Upsell, Social Media Marketing, Trends, Emerging Media, Strategy, Online Media, Lifecycle Marketing, Market Research, Strategic PlanningEven as banks face new regulatory and consumer challenges, FSI marketing leaders are increasingly turning—with some relief and much hope—to rapidly developing and improving online technologies.
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MashableAgencies, Statistics, Advertising, Channels, Cross Sell / Upsell, Retention, Lifecycle Marketing, Market Research, Strategic PlanningIKEA had grown for years by opening new stores. But in 2011, with only one new store opening planned, footfall could no longer be relied on to drive national growth. To remedy this, the company's agencies did an ethnographic survey of its customers and implemented a combination of paid, owned and earned media.
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1to1 MediaMany marketers find themselves faced with a wall of data blocking them from really understanding and engaging with prospects and customers. Indeed, there's an art to the new cross-sell; here are five steps to follow so you can deliver on this enormous opportunity.
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CMO.comAcquisition, Cross Sell / Upsell, Loyalty, Retention, Strategy, Tools, Lifecycle Marketing, Strategic PlanningA trip to Starbucks brews up some eye-opening tips for digital marketers and and how to engender customer loyalty.
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ForbesAnalysis and Measurement, Demand Generation, Reporting, Cross Sell / Upsell, Management, Retention, Tools, General Management, Lifecycle MarketingMarketing and sales have a long history of relationship issues. However, there is one metric that can help align their efforts and, if embraced, can go a long way toward integrating the two groups.
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CMO.com ExclusiveCross Sell / Upsell, Retention, Optimization, Web Sites, Online Media, Targeting, Tools, Lifecycle MarketingOnce the responsibility of the technical team, visitor data has become the key ingredient of conversion and personalization strategies for chief marketing officers.
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ChangoWho says you can only retarget actions that occur on your Web site? Turns out the majority of the types of retargeting focus on targeting actions the user has taken elsewhere on the Web. This infographic breaks down using retargeting for off-site events (as a prospecting tool) and online event (retention and up-sell).
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CMO.com ExclusiveAcquisition, Conversion, Cross Sell / Upsell, Retention, Strategy, Optimization, Web Sites, Online Media, Targeting, Tools, Lifecycle Marketing, Strategic PlanningUsing data to create better customer experiences--and, simultaneously, generate incremental profit--is marketing optimization's goal. But is personalization contributing to an insular phenomenon in which the more time people spend online, the less they can see diverse behavior? What's wrong with a little online serendipity?
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CMO.comAdvertising, In-Store, Brand Marketing, Cross Sell / Upsell, Pricing, Print, Public Relations, Retention, Trends, Strategy, Promotions, Online Media, Traditional Media, Branding and Communications, Market ResearchThey were baby girls earning tons of money for being cute on Full House. Everybody laughed with them, and then kept laughing at them when the two started dabbling in business. Now their revenues exceed $1 billion, and they’ve ripped up the silk ceiling to succeed in New York’s rag trade. And laughter is heard in the limo all the way to the bank. Career reinvention? Effective marketing? A retooling of skills? An image makeover? The Olsens’ success is all of the above.
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