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 ›  Tools  ›  Demand Generation

Topics include lead generation, online advertising, cost per lead, customer conversations, customer strategies, pull marketing, predictive analysis, direct marketing, inbound marketing, sales leads

  • Leveraging Email For Lead Generation
    mobileStorm Digital Marketing Blog
    Acquisition, Demand Generation, Email, Retention
    Email has long been considered a primary tool for customer retention, but it’s actually an equally powerful tool for lead generation as well. Beyond cultivating new leads from your existing email database, strategic placement of calls-to-action for email sign-up can be a very effective way to encourage dialog in order to engage potential prospects.
  • A Handful of Questions Every CEO Should Ask
    ClickZ
    Demand Generation, Web Analytics, Strategy
    Whether you're the CEO or CMO, the following five questions--covering strategy, budget, lead generation, customer engagement, and analytics--should put your digital team on notice, create synergy with your broader business goals, and give you an accurate and actionable picture of your results.
  • Three Good Reasons for Marketing Automation (and Three Bad Ones)
    MarketingProfs
    Demand Generation, Marketing Automation
    Marketing automation can fill a gap in the sales funnel and thereby increase marketing's impact on the bottom line. It also makes it easy to tell which percentage of the sales opportunities is sourced by marketing and which percentage is influenced by marketing. But don't mistake it for a cure-all.
  • Convert More Leads with a Nurture Program
    Marketing Watchdog Journal
    Demand Generation, Targeting
    Successful lead nurturing pays real dividends, especially in times of tight budgets. But the same things that make them successful also make them difficult to implement. Here are three types of lead nurturing programs that work best for B2B marketers.
  • Top 7 B2B Case Studies for 2010
    MarketingSherpa
    Channels, Companies, Demand Generation, Strategy
    It’s one thing to pick up a workbook filled with best practices. But it’s an entirely different challenge to implement them in the real world. In these case studies you’ll learn how companies improved their ROI while increasing their leads, how they generated content for search engines and built up leads in their funnel, and more.
  • In Social Media, Engagement Has Its Rewards
    Social Media Today
    Acquisition, Demand Generation, Social Media
    Prospects are not only searching for guidance, comparisons, and experiences through Google, they are also becoming increasingly social in every step of a decision-making process. That means if we're not part of the decision-making cycle, then we are absent from decisions. In order to connect with prospects online, we must do so where they're already active.
  • Behavioral Targeting: Does It Make Sense For Your Company?
    CMO.com
    Acquisition, Advertising, Demand Generation, Regulation, Targeting
    No surprise: Behavioral targeting (BT) is a more efficient way to target prospects. But customers are concerned about their privacy. So are privacy advocates and the government. Therein lies the dilemma for CMOs: Do you embrace a technique that will increase your marketing ROI while possibly turning off your customers and prospects over privacy concerns?
  • The new rules for agency outreach
    iMediaConnection
    Agencies, Innovation, Demand Generation
    Agencies, which are typically focused on trying to please its clients, often forget to apply their marketing advice to their own efforts. Here's what one digital shop learned when it finally started to practice what it preached.
  • Social CRM: Not Your Father's CRM
    Forbes.com
    Demand Generation, Retention, Social Media
    A new trend is emerging that will empower marketers to find new marketing leads, respond faster to account needs, and maybe even anticipate customer needs: Traditional CRM systems, such as Salesforce.com and SAP, are starting to integrate data from Facebook, Twitter and other online social networks.
  • Chief Marketer 2010 Prospecting Survey: General Outlook
    Chief Marketer
    Acquisition, Statistics, Demand Generation, Loyalty, Retention, Strategy
    Results from Chief Marketer's first survey on prospecting and lead generation reveals whether marketers' are more inclined to reach new customers or keep the ones they have, where their spenders come from, reliance on targeted lists, and more.