Login  |  Subscribe

Insight

 ›  Tools  ›  Demand Generation

  • Chief Marketer 2010 Prospecting Survey: General Outlook
    Chief Marketer
    Results from Chief Marketer's first survey on prospecting and lead generation reveals whether marketers' are more inclined to reach new customers or keep the ones they have, where their spenders come from, reliance on targeted lists, and more.

  • Make Sure Your Customers Find You Online
    Chief Marketer
    The crux of your online success resides between your customers —present and potential—search engines, and your Web site. If you can't remember the last time your Web site provided a sales lead, then you're clearly doing something wrong.

  • Micro-Targeting: It's Not Just for Niche Brands Anymore
    Nielsenwire
    Micro-targeting is one tool that really can enable companies to "do more with less" and grow brands in new, creative ways. The Cambridge Group offers five key steps to help consumer packaged goods companies get started.

  • The Golden Age of Marketing
    CRM Buyer
    For a long time, marketing has been seen as a one-way street focused on blasting messages that we all hope stick enough to generate leads that salespeople can pursue and close. But things are very different in the zero-sum market we're now in.

  • 20 Metrics To Effectively Track Social Media Campaigns
    Search Engine Land.com
    Social media and viral marketing is exciting and worthwhile, and it can dramatically increase your bottom line whether through direct or indirect results. You just need to make sure you and your team are tracking it from start to finish. These tools can help.

  • Conjuring Up The Latest Buzz, Without A Word
    NYTimes.com
    Apple has said not a word about what it will introduce this week, and yet reporting about an expected tablet has gone on for months. Information about the announcement has become crowdsourced, with thousands of tech and media journalists scrambling for the latest wisp and building on the reporting of others. Some call in smart marketing, some call it magic.

  • How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort
    MarketingProfs
    Case study: With Q4 looming, along with company revenue targets for the year ahead, Truition, a provider of hosted on-demand e-commerce solutions, faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. Its VP of marketing found success in simplicity.

  • CMOs: Why Rent Media When You Can Own It?
    CMO.com
    The creation of original content shared via company-specific media channels is an alternative approach for CMOs who are looking for a strategic new way to accomplish the main marketing mission: ROI.

  • Ten Ways to Drive Consumer Action With Online Video
    MarketingProfs
    Video advertising is known for its powerful branding ability, but it can also be a great direct-response vehicle that drives measurable actions, making it a marketing tool that can be used in multiples across Web campaigns while driving high return on investment.

  • Top Five Trends That Will Affect BtoB Marketers In 2010 And Beyond

    Marketing Watchdog Journal
    As 2009 draws to a close, many marketers will review and identify the strategies and tactics that did and didn't work as they make decisions about their budgets and 2010 strategy. Frost & Sullivan identified leading trends firsthand during 2009 through client interactions and research findings. Herewith is their report of the top five.