Insight
Topics include direct marketing, lead generation, Direct Marketing Association, catalogs, product samples, B2B marketing, lead qualification
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Huffington PostDirect Mail, Brand Marketing, Strategy, Traditional Media, Branding and Communications, Strategic PlanningExperienced marketers know that relevance means sending the right message to the right person at the right time. But they often neglect a key aspect: that message must be delivered per that individual's media preferences.
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MarketingProfsDirect Mail, Email, Brand Marketing, Strategy, Online Media, Traditional Media, Branding and Communications, Strategic PlanningDirect marketers have used the P.S. for years, likely beginning with the father of direct marketing, Lester Wunderman, way back in the 1960s. More recently, online marketers have relied heavily on the P.S. to make one final push for a click.
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Social Media TodayDirect Mail, Statistics, Email, Brand Marketing, Social Media Marketing, Online Media, Traditional Media, Branding and Communications, Market ResearchSocial media and all things digital marketing are great, but let's not forget about direct mail. Direct mail, tangible pieces that consumers can actually touch and feel, resonated more with consumers than mail of the digital variety, according to some recent surveys.
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Marketing LandDirect Mail, Display, Mobile Marketing, Brand Marketing, Planning, Social Media Marketing, Emerging Media, Online Media, Traditional Media, Branding and Communications, Strategic PlanningToday’s consumers are quick to point out when a business fails to recognize them as a customer or recognize a behavior they have already taken. Cross-informed marketing efforts can lead to deeper relevance, customer value, and faster, more accurate optimization. The “why” isn’t hard; it’s the “how” that takes some work.
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Internet EvolutionDirect Mail, Advertising, In-Store, Mobile Marketing, Outdoor, Print, Emerging Media, Web Sites, Online Media, Traditional Media, Branding and CommunicationsCompanies have used Quick Response tags in innovative ways, allowing the codes to bridge the marketing gap between a company's offline presence and online presence.
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DMNewsDirect Mail, Mobile Marketing, Social Media Marketing, Emerging Media, Strategy, Online Media, Traditional Media, Strategic PlanningNeiman Marcus's vice president of advertising and digital marketing, Aaron Shockey, discusses his company's online initiatives, from social to e-commerce, to mobile. "We'll continue to look and follow the trends so that when people come to the site, we provide them with that experience to be able to navigate what they want," he says.
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1to1 MediaWith most consumers and marketers wary of the economy, some marketers are shying away from methods that have yet to prove substantially effective, leading them to focus on tried-and-true methods they've used successfully in the past. One of the most effective channels today continues to be direct marketing.
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CMO.comDirect Mail, Innovation, People, Advertising, Brand Marketing, Print, Public Relations, Promotions, Sales, Branding and CommunicationsThe idea of paying someone $700 to explain to someone else who you are is sort of like washing your hands with the proverbial rubber gloves on. You can write your own resume. The only way a third party can do it for you is if you can explain it to them first. No resume writer can make the business case you're trying to make. But you probably can.
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iMedia ConnectionThe similarities between what Direct Marketing has been and what Digital Marketing is today are more than skin-deep. Some of the seismic shifts in ad spend taking place today are due in large part to the fact that digital marketing is the most measurable of available media.
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CMO.comDirect Mail, People, Advertising, Leadership, Brand Marketing, Print, Public Relations, Social Media Marketing, Promotions, Targeting, Traditional Media, Branding and CommunicationsOne of my favorite books about interviewing is Milo Frank’s How To Get Your Point Across In 30 Seconds Or Less. It’s a very short book. As a Hollywood agent, Frank knew that there must be a point in your pitch—and the point must matter to the listener. And that’s why elevator pitches are, for the most part, ridiculous -- because elevator pitches are almost always about the speaker. They're not about the point.
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