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  • Online Display Advertising Will be 'No One's Salvation'
    FOLIO:
    National Media Group president Jack Griffin is cautiously optimistic about the future of print magazines, while online he's not counting on display ads to carry his Web properties. "You have to pick a different path," he says. For his company that includes investing in content creation and delivery, and aligning its online and offline brands.

  • Search Performance and Pricing Extends to Display and Social Media
    Chief Marketer
    While it is a newer trend, ignoring the move toward performance-based display and social advertising will only aid your competition and unnecessarily drive up media costs in the year ahead. Here's what CMOs should ask their teams about how they're incorporating performance into their online ad buys.

  • Does Your Staff Think You're A Digital Dummy?
    iMediaConnection.com
    This article poses the question to staff: Is your CMO in need of some digital marketing education? Read on to see how you stack you--are you a digital dummy, or are you ready to really lead your digital marketing team?

  • Learn To Flex Your Rich Media Muscle
    iMediaConnection.com
    Rich media ads have several benefits over standard media or simple Flash, but you may not be taking advantage. Ask yourself these questions to get the most from your media.

  • Integrate Owned, Earned and Paid Media in 2010
    Chief Marketer
    A more universal approach to online brand management will help brands dominate search results pages and achieve more in 2010. CMOs should check with their teams about owned, earned and paid media and encourage integrated, proactive management of these three buckets as a starting point.

  • Location Matters: How Ad Environments Affect Performance
    AdAge.com
    As consumers spend more and more time online, the environment in which they find themselves matters more and more to them -- and not matching the right creative against the right environment can be toxic. As they say, looks will only get you so far; for advertising, it's location, location, location.

  • How to fix broken behavioral targeting
    iMedia Connection.com
    A lot of BT fails because it can't determine exactly who visits a website. The best analogy for a successful program is the good old three-legged stool, where each leg provides critical support to each other and enables, shall we say, a more successful sitting experience for the user. Come take a seat and learn.

  • Could Microsoft Exit Media Business?
    AdAge.com
    The vendor giant increasingly has been putting its megabucks into ad systems rather than into ad content. What's more, CEO Steve Ballmer sees advertising -- search, display and the enabling technologies -- as an area of potential future growth. Which begs the question: Does Microsoft need media anymore?

  • Makeover tips for your online display strategy
    iMediaConnection.com
    Looking to maximize online advertising returns? Consider these suggestions for updating your display advertising strategies.

  • Advertisers, Publishers Try To Benefit From The Changing Ad-Buying Marketplace
    Forbes.com
    "The future of advertising is all about the best price/performance, regardless of the advertiser's goals or media channels," says Mike Baker, CEO of ad optimization company DatXu, who shares insights on the abundance of media and ad-buying options.