In his annual Internet Investment Guide published in January, esteemed J.P Morgan analyst Imran Khan predicted that investment in display advertising will surge by 10.5 percent in 2010. It seems Mr. Khan's predictions are ringing true. But as the number of middlemen between the advertiser and publishers increases, it's also becoming more difficult for advertisers to know exactly where their ads ran and who saw them. Furthermore, the growing opaqueness of display advertising 2.0 brings with it a greater possibility that some may game the system.
