Meredith Corp. was one of the few bright spots for publishing media in 2009. For Meredith’s National Media Group, which includes magazine publishing but also its integrated marketing, brand licensing and database businesses, the past year has been a tale of sliding (but stabilizing revenue) and increasing operating profits. With the first half of fiscal 2010 under his belt, National Media Group president Jack Griffin spoke to FOLIO: about how the group has managed to see growth in print, how it’s dealing with the plateau in Internet display advertising, and how the group is boosting profits and efficiencies beyond job cuts.
