Yahoo today announced plans to acquire an online advertising firm called Dapper in what is viewed as the company's latest move to stay alive and competitive with Google in the search-based ad market by creating a compelling ad experience.
News
Most Popular
- The 2012 CMO's Guide To The Social Landscape
- 3 Strategic Questions CMOs Must Answer For Their CEOs
- Tales Of The CMO Outsiders
- Digital Marketing In 2012: Predictions From 32 Industry Luminaries
- Customer Service A Strategic Imperative For CMOs
- The CMO's Guide To The Social Media Landscape
- Slide Show: Nine Rules For New Media
Copyright 2009-2012. Adobe Systems Incorporated. All rights reserved.