Sign In  |  Subscribe

Insight

 ›  Online Media  ›  Email

Topics include email marketing, personalization, direct marketing, click-through rates, open rates, spam, email campaigns, subscribers, permission-based email, email newsletters, email optimization

  • The Sum of the Parts: Adding E-mail to the Multichannel Mix
    Chief Marketer
    Channels, Email
    Today's consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a strong role to play in such multichannel commerce
  • The Why And How Of Dynamic Content Personalization In E-mail
    Chief Marketer
    Conversion, Email, Targeting
    Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient.
  • Hot or Not: E-mail Marketing vs. Social-Media Marketing
    AdAge.com
    Channels, Email, Retention, Social Media
    Quietly and steadily, email marketing is evolving and turning more social. Many companies are building end-to-end "social CRM" tools that will help marketers manage their relationships by mashing up existing customer touch points and social-networking sites. Here's a look at some of the companies in the space.
  • Video Email Marketing Best Practices For E-Commerce
    ReelSEO
    Email, Video
    Panelists at the 2010 Video Commerce Summit shared their tips about best practices for integrating video into email marketing -- both what to do and what not to do.
  • Leveraging Email For Lead Generation
    mobileStorm Digital Marketing Blog
    Acquisition, Demand Generation, Email, Retention
    Email has long been considered a primary tool for customer retention, but it’s actually an equally powerful tool for lead generation as well. Beyond cultivating new leads from your existing email database, strategic placement of calls-to-action for email sign-up can be a very effective way to encourage dialog in order to engage potential prospects.
  • Special Report: What Marketers Need to Know About Domain Reputation
    MarketingVOX
    Email
    ISPs, which traditionally rated an e-mail marketer's "reputation" by the IP address from where the email originated, are now beginning to look at an actual domain instead. But heir standards do not make life easy for marketers. Here are some points to keep in mind as you craft an approach.
  • Use the “Less Is More” Rule to Get to the Inbox
    1to1 Media
    Email
    Following the advice of these experts at Yahoo, Earthlink, McAfee, ReturnPath, and others will not only improve marketers' ability to hit the inbox, but could also revolutionize how their brand reputation appears in the marketplace.
  • Do b-to-b marketers really know where their e-mails are going?
    DMNews
    Email
    It's a mistake to assume that the policies of ISPs and Inbox Providers have no effect on b-to-b e-mail marketing, just because the messages seem to go to corporate domains. Here are two ways such policies can have a negative impact on marketing campaigns.
  • Tools to Combine Email Marketing with Social Media
    Practical eCommerce
    Channels, Email, Social Media, Trends
    The state of the art in linking email marketing with social media is pretty basic today, involving such techniques as including social sharing links in your newsletters. Buckle up, though, because things are going to get even more interesting in the coming months.
  • E-mail, meet your new brother, Mobile
    DMNews
    Email, Mobile
    Mobile marketers can look back to the year 2000, when e-mail marketing was in its infancy, for lessons in what pitfalls to avoid and how to build consumer relationships the right way.