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  • Travel through the four dimensions of time
    DMNews
    Timing is everything. Smart marketers who understand, deploy, test and measure the four time dimensions of marketing can deliver breakthrough results without breaking their budget.

  • Why Social, Mobile, and Email Are BFFs (Not Archenemies)
    MarketingProfs
    We must guard against assuming that the next big thing will immediately replace the things we already know. Case in point: how the digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another.

  • Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email
    MarketingProfs
    As various communication channels enter and leave the marketplace, CMOs can gain the strongest impact by blending all those channels into one comprehensive interactive-marketing strategy. Read on for 10 popular strategies companies use to maximize their digital-marketing mix.

  • Best practices: 4 tips for video e-mails
    BtoBonline.com
    “You’ll see more opens and click-throughs with video because people like to watch them,” said John Janetos, VP-business development and marketing at e-mail marketing services provider iPost. Here's his advice for getting the most out of adding video to an e-mail campaign.

  • Will You Be E-Mailing This Column? It’s Awesome
    NYTimes.com
    Researchers studied the New York Times' list of most-e-mailed articles for more than six months, analyzing the content of thousands of articles and controlling for factors like story placement. Here's what they found about trends in “virality.”

  • The death of the email newsletter
    iMedia Connection.com
    As an industry, email marketing has not had a down year yet. Email newsletters are popular modes of marketing, but they do have weaknesses. Let's take a look at how email marketing would work if we did away with this common tool in an exercise to rethink how you're engaging with your customers.

  • Gather 'Round The Monitor: The Evolution Of Online Storytelling
    CMO.com
    No matter how accomplished we become as marketers, no matter how sophisticated the tools we to use are, in the end it's all about the stories we tell and how well we tell them.

  • And The Digital Marketing Survey Says: Revolutionize and Prosper
    CMO.com
    CMO.com last year teamed with the Society of Digital Agencies to gauge investment plans of more than 1,000 senior marketing executives, from traditional and digital shops, as well as their clients. Here's what we learned -- and why you should feel encouraged.

  • Seven Takeaways to Improve your Email Marketing in 2010

    MarketingSherpa
    MarketingSherpa’s fifth annual Email Marketing Summit included case studies and how-to presentations from real-life marketers eager to share their email knowledge with their peers. Here are seven significant themes that stood out from 20-plus sessions.

  • Lessons Learned in E-mail Can Make Social Media More Effective
    Chief Marketer
    With so many people using Facebook and Twitter, it's easy to forget that social media as a marketing channel is still very much in its infancy -- kind of like email a decade ago. In fact, many consider e-mail to be a social media tool that simply predates the term. So where better to glean the following five lessons?