The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally a festive season is not all sweetness and light—for consumers or retailers. Still, that doesn't mean advertisers can't find ways to add some luster to their email-marketing programs this season.
