The week's must-read articles, reports, and interviews.

In This Issue
Long live the power of 10. David Letterman and the name of this newsletter aside, 10 is a popular number among this week's features, starting with AdAge.com's compilation of industry-changing examples of marketing innovation. They include Avis' embracement of, well, the number 2, but also Nike's Swoosh logo and pantyhose that are packaged inside of an egg. Moving right along, MarketingProfs presents 10 integrated strategies that companies use to maximize their digital-marketing mix. Surprise, surprise: The ingredients include social media, email, and mobile tools. Finally, no one likes a sneak, so be sure none of your marketing techniques is among iMedia Connection.com's list of top 10 deceptive tactics that, "while not illegal, fall squarely in that grey area that always looks so tempting."

Until next week,
The Editors of CMO.com

TOP 10 STORIES

How CMOs Will Harness Digital Platforms in 2010 to Forever Change The Way Consumers Interact With Brands (CMO.com)
From digital TV, gaming consoles and PCs at home, to digital billboards, in-store kiosks and mobile devices, countless engagement levels can be leveraged to keep people tuned in every second, seamlessly integrating brands into the everyday lives of consumers.

INTERVIEW: P&G Aims For The Gold (Forbes.com)
P&G's chief marketing officer, Marc Pritchard, a former high-school gymnast who loves adrenaline-charged flips, reveals his $10 million strategy for taking home the ad-campaign gold during the Olympic Games in Vancouver.

Does Social Sell? (Adweek)
While digital channels and online interactions offer a plethora of data points, they don't come with a set playbook for assigning value, and that makes life tough for budget-strapped CMOs. For some direction, here's what three social-media savvy marketers -- Pepsi, Dell, and H&R -- are doing to measure their participation and justify new investments.

A Look Back at 10 Ideas that Changed the Marketing World (AdAge.com CMO Strategy)
A look back at some of the most brilliant advertising and marketing innovations--from the Nike Swoosh to the Absolut Bottle--these stories should inspire today's marketers, who have so many new tools at their disposal, to set aside conventional thinking and become the marketing innovators of the next 100 years.

The Chief Marketing Officer – A New Boardroom Role (Branding Strategy Insider)
CMOs face the same problems increasingly faced by marketing as a discipline: convincing the C-suite of their capabilities and rightful status. This article outlines the challenges and what CMOs must do to boost their stature.

Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email (MarketingProfs)
As various communication channels enter and leave the marketplace, CMOs can gain the strongest impact by blending all those channels into one comprehensive interactive-marketing strategy. Read on for 10 popular strategies companies use to maximize their digital-marketing mix.

Micro-targeting: It's Not Just For Niche Brands Anymore (Nielsenwire)
Micro-targeting is one tool that really can enable companies to "do more with less" and grow brands in new, creative ways. The Cambridge Group offers five key steps to help consumer packaged goods companies get started.

10 Sneaky Marketing Tactics You Need to Avoid (iMedia Connection)
It can be tempting to get crafty with your online marketing practices, but certain shortcuts will harm your brand more than you think. See why you need to steer clear of these 10 common deceptions.

Flattery Will Get You Somewhere (Neuromarketing)
Even when consumers realize they're being flattered, there is still an underlying positive impression that can be strong and long-lasting. Following are a few ways marketers can apply this approach in an ethical, sincere way.

Special Report: Marketing Outlook 2010, Part 2 (CMO.com)
In this second installment of the recent SoDA Survey, "2010: Digital Marketing Outlook," industry pros examine evolving digital platforms, such as ultraportables and augmented reality -- and their second-by-second impact on brand engagement.

INSIDE CMO.COM

BLOG: Mustache Marketing (AdAge.com)
In summer 2006, a group of marketing executives from St. Louis-based Elasticity decided to make the mustache popular again, all in the name of a good cause. It turned out to be a lesson in social marketing strategies, pre-Facebook.

Changing The Way Consumers Experience Brands Through 'Interaction' (CMO.com)
CMOs face the same problems increasingly faced by marketing as a discipline: convincing the C-suite of their capabilities and rightful status. This article outlines the challenges and what CMOs must do to boost their stature.

Fortune 500 Companies Fail At SEO (MediaPost)
In addition, many of these companies still don't link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 million daily on 97,559 keywords, according to the Conductor Research Q4/2009 Fortune 500 report.

EVENT: Omniture Summit 2010
March 2-5, 2010, Salt Lake City: Join more than 2,000 online marketing and Web analytics professionals for three intense days of thought leadership about digital media and Web analytics. This annual summit will include keynotes from industry luminaries, hands-on training sessions and labs, more than 40 breakout sessions, best practices and case studies, and the opportunity to network with your peers.