Insight
Topics include gaming, mobile, virtual worlds, augmented reality, mobile apps
-
eMedia VitalsMore publishers and advertisers are discovering the potential benefits of mobile publishing outweigh the risks. Where is mobile advertising heating up the most, and where do the biggest opportunities lie? Here are four emerging areas to be thinking about, if not building competencies around, over the coming months.
-
ReadWriteWebOverall, NFC will likely be a common technology that is prominently used within the next three to five years. But that has more to do with the fact that companies and payment processors will start to adopt it and push it on consumers than any real consumer groundswell.
-
ClickZAndroid's market share may be increasing, but its users' response to ads is dropping. Jumptap CMO Paran Johar says part of the blame might lie with the proliferation of handset and device makers building diverse user interfaces on Android.
-
Website Conversion BlogMobile Marketing, Social Media Marketing, Trends, Emerging Media, Web Sites, Online Media, Market ResearchYou can identify online customers based on three personas: the Connected Customer, the Discount Seeker, and the Social Butterfly. This interactive infographic highlights their characteristics and what marketing teams should be thinking about in relation to each group.
-
Business InsiderAugmented reality isn't entirely new technology, but the ad world only really started buzzing about it around 2008, and it has taken a few years for brands to really start investing in the media. Now that one in two Americans owns a smartphone, the advertising tool has a large potential audience.
-
CMO.com ExclusiveThis year will bring about tremendous opportunities for promotional marketers to reach mobile consumers, who are increasingly engaging with mobile offers. Yet, at the same time, there’s a lot of room for improvement.
-
Fast CompanyRisk has come to Facebook. Scrabble is one of the top iPhone apps. And several board games are enjoying a long life on game consoles. In the digital age replete with marketing and sales opportunities, you better be ready to Hasbro-down.
-
Mobile Marketing WatchGet SMS marketing wrong and you can quickly do far more damage to your brand than the worst email or mailing campaign imaginable. Be sure to avoid these seven mistakes to get the most impact from your SMS campaign.
-
iMedia ConnectionThere is no one-size-fits-all solution to mobile computing. Marketers who create an adaptable, user-led strategy will position themselves to provide engaging tablet experiences to their customers today while preparing themselves for the next big thing.
-
iMedia ConnectionMobile Marketing, Print, Emerging Media, Strategy, Video, Online Media, Traditional Media, Strategic PlanningThe ways print adopts to digital formats is changing in ways that will fundamentally change the use and perception of the written word during the next few years. Marketers, take note. These changes apply to you, too.
Most Popular
- It's Time To Raise The CMO Bar
- The CMO's Guide To The Social Media Landscape
- For CMOs, Corporate Character Counts
- Digital Marketing In 2012: Predictions From 32 Industry Luminaries
- CMO.com's 2012 Digital Marketing Landscape
- Slide Show: Top 10 Digital-Marketing Trends For 2012
- What Drives Mobile Consumers--And Stops Them In Their Tracks
Copyright 2009-2012. Adobe Systems Incorporated. All rights reserved.