CMO.com Exclusives
In addition to aggregating the best and most meaningful news and insights from around the Web, in early 2011 CMO.com began creating our own content—mostly thought leadership articles, feature articles, and slide shows. Collected here are CMO.com’s “exclusive” articles, comprising content from top agencies, companies, and CMOs themselves, as well as from some of the finest business writers in the country. As with all CMO.com content, topics include, but are not limited to: Twitter, Facebook, social networks, social media marketing, customer engagement, LinkedIn, social media strategies, online communities, demographics, viral marketing, brand marketing, gamification, big data, CMO-CIO relationships, ROI, mobile marketing, and crowdsourcing. Please visit all of our CMO.com sections for information about blog marketing, digital marketing news, and digital marketing resources.
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CMO.comImagine what would happen if users had to opt-in to all sites that track or display ads, and there was no browsing history available for advertisers? Here are a few possibilities.
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CMO.comThe decision to outsource a marketing function can be both strategic and tactical. Following are 10 general guidelines to help determine whether to farm out a complete marketing function or specific project, or to keep it close to the vest.
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CMO.comStories teach important lessons about who we are and what lies within our own potential. Whether B2B or B2C, the "StoryBranding" process can move a brand closer to connecting with its prospects on an emotional level.
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CMO.comAnalysis and Measurement, Attribution, Conversion, Planning, Search, Online Media, Lifecycle Marketing, Strategic PlanningIt’s no secret that brands are being deluged by what one expert refers to as "a tsunami of data." But for CMOs, what to do with all of this newfound data and information presents many challenges and pitfalls.
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CMO.comWhen determining whether a top-level domain is necessary for their companies, CMOs must get past some lingering misconceptions to truly understand the benefits in store for their online marketing.
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CMO.comAlmost all publisher-driven e-commerce in the past two years has been powered by something of a first-generation social tool: email. Today, the paradigm is changing with a powerful, new multichannel platform to reach audiences.
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CMO.comAnalysis and Measurement, Attribution, Brand Marketing, Loyalty, Strategy, Tools, Branding and Communications, Strategic PlanningWhile marketing has risen to the C-level at the majority of asset management and insurance firms--which compete in an environment of consolidation and commoditization--its leaders still struggle to demonstrate a calculable impact on profitability.
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CMO.comThis might come as a bit of shock, but you’re not in the business you think you’re in. It doesn’t matter if your company sells hammers or complex investment products. That’s not where the rubber hits the road.
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CMO.comAnalysis and Measurement, Advertising, Channels, Web Analytics, Social Media Marketing, TV/Cable, Online Media, Traditional Media, Branding and Communications, Strategic PlanningA careful review of the commercials demonstrates that many advertisers still view audiences and media as separate and distinct–exactly the opposite of how those audiences see themselves and live their lives. Fortunately, a few scored integration touchdowns.
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CMO.comA crisis plan might make sense on paper, but when it comes to practice, many key elements of a solid plan are often forgotten. This is where practice comes in--and that practice most commonly needs to be initiated in the CMO’s office.
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