Digital marketing articles and thought leadership

Marketing-Sales Alignment

ABM Bringing Sexy Back To B2B

Account-based marketing is a strategic approach that aligns sales and marketing to target key accounts and prospects with personalized engagement. For digital leaders on the hook for tangible business results, what’s not hot about that?

Mercedes M. CardonaMay 26, 2017

After The “Buy” Button

The Post-Purchase Experience: An Untapped Opportunity For Social Commerce

Harvey CossellMay 26, 2017

FSI’s Digital Revolution

Nailing Mobile Banking Is Key To Cashing In On Millennials

CMO.com StaffMay 25, 2017

Let’s Get Personal

Don’t Be Shy: Explicit Customer Data Essential For CX Success

Ernan RomanMay 25, 2017

C-Suite Roles Redefined

Engineering And Strategic Design Have Become Part Of CMOs’ Remit

Rajan KohliMay 25, 2017

#AdobeSymp

APAC Brands Replace Push Marketing With Personalisation

Leo D’Angelo FisherMay 22, 2017

Going Public

When CMO Meets IPO

Mark WalshMay 22, 2017