The past four years have seen an explosion of content curation solutions. The majority of the solutions provide individual capabilities. That is, they make it easy for an individual to find and share content. Enterprise solutions, the subject of this report, provide very different functionality. Many of the enterprise content curation solutions started out serving major publishers’ need for special topic pages and then discovered the significant demand for content in today’s Web and social media marketing.
The evaluation framework presented here will help marketers draw distinctions among suppliers’ offerings and aid in their selection of the right platform for their uses. Marketers are advised to pay particular attention to the capabilities that facilitate experimentation, boost productivity, and enhance the information consumer’s experience.
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