What words come to mind when thinking about the digital marketing landscape? Complicated? A deep morass? Or a land of opportunity?
No doubt, digital marketing has experienced a huge uptick in the number of channels and devices at its disposal, further underscoring the need for marketers to determine the best allocation of their budgets. Shifting priorities and increased competition have not made life any easier.
That's why CMO.com developed this infographic: to help you navigate through the complexity by illustrating some of the main trends, such as the forecast for tablet computers and smartphone penetration. Couple that with common key objectives marketing leaders must meet, as well as a quick guide of five simple rules on how to take advantage of the digital Wild West.
The result? A snapshot of the opportunities digital marketers have in 2012--and beyond--plus how to capitalize on these trends and shifts.
For your convenience, a downloadable version of the chart is available at the bottom of this page. In the spirit of social, please share it with your colleagues and broader professional networks.