For marketers, digital is the gift that keeps on giving, and the quickly approaching holiday season is no exception. During that time, e-commerce and m-commerce sales are expected to increase. The same goes for social.
Read on for a glimpse of what's ahead.
1. U.S. retail e-commerce will grow 16.6 percent this holiday season, up from last year's 15.3 percent rise.
2. Total holiday season sales for retail are expected to reach $863 billion in 2014 ($72.4 billion from e-commerce), up from $822 billion last year ($62.1 billion from e-commerce).
3. Fifty percent of sales will somehow be influenced by digital interactions (browsing online, for instance), and only 14 percent of purchases will come in the form of nonstore sales (primarily e-commerce sales).
4. Eighty-four percent of shoppers use digital tools before and during their trips to a store, and those shoppers convert at a 40 percent higher rate than those who do not use such devices during their shopping journeys.
5. By November, mobile will account for more than 20 percent of site sales and more than 43 percent of site traffic, up from last year as well as earlier this year.
6. A whopping 101.7 million consumers in the U.S. will make purchases via their mobile devices this holiday season, a 37.3 percent growth from last year.
7. As much as 40 percent of annual sales are concentrated in the last two months of the year.
8. Seventy percent of Americans consider shipping options to be an important factor in the shopping experience, compared to 66 percent in 2013.
9. Two-thirds of marketers say they're already planning to hike their spending in social media for the high-stakes fourth quarter.
10. Facebook will dominate social spending this holiday season, including a larger investment in advertising and campaign strategy for many brands.
11. Sixty-two percent of marketers say their primary goal for holiday 2014 is to extend brand reach and drive sales.
12. Nineteen percent of marketers are using social this holiday season to generate qualified leads, and 13 percent are looking to drive traffic to their Web sites.
13. More than 70 percent of brands are allocating more than half of their digital marketing budgets to search and social this holiday season.
14. Eighty-six percent of retailers expect their 2014 online holiday sales to increase.
15. Last month UPS announced plans to hire as many as 95,000 seasonal employees to support an expected surge in deliveries during the holiday season. Last Christmas season, nearly 60% of all U.S. deliveries by UPS were e-commerce packages to consumers, compared with about 40% for all of 2012.
Here's what the Twittervese is saying about holiday 2014 marketing trends: