In Volume 1 of The SoDA Report, published in April, SoDA–a multinational organization focused on leading and representing top digital agencies and production companies–released the findings of its annual Digital Marketing Outlook study, conducted in partnership with Econsultancy.
The research revealed key shifts in marketer/agency relationships and major discrepancies on topics such as the areas that brands and agencies believe are most valuable to clients; the reasons clients walk away from agency relationships; and the biggest talent shortfalls within client organizations.
The second edition of The SoDA Report continues to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge its own assumptions and improve its analysis of important industry issues.
Among the articles:
- Why marketing and user experience are fundamentally incompatible.
- How brands can win in a complex post-search era.
- Using location-based technology to seamlessly connect with customers.