In fact, mobile devices have changed the way people research, browse, buy, and transact on the Web. Consumers are walking around with miniature computers, more empowered to make a purchase than ever before. Here are some stats from around the Web that paint a picture of the mobile commerce landscape.
1. Fifty-nine percent of U.S. smartphone owners have used their devices to research an item before purchasing it, compared to 65 percent for tablet owners.
2. Locating a store is the most likely activity among smartphone shoppers (76 percent). After they make purchases, 26 percent of smartphone shoppers comment on their purchases using social media.
3. Seventy-three percent of U.S. mobile Internet users used Amazon via browsers or apps in Q4 2013.
4. Mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013.
5. "Cyber Monday" in 2013 saw retail sales via mobile and tablets approach $400 million in the U.S. alone.
6. Fifty-four percent of Hispanic smartphone owners visit shopping sites from their mobile browsers during a typical month.
7. In June 2013, 91 percent of tablet users and 90 percet of smartphones users accessed a mobile e-commerce Web property. That's compared with the 78 percent percent of desktop Web users who accessed e-commerce sites. The importance of e-commerce on mobile devices is further reinforced by the fact that 35 percent of visitors to the most popular e-commerce sites only access those Web sites from mobile devices.
8. Consumers prefer to use commerce apps on smartphones, but mobile browsers when using tablets.
9. By the end of 2017, U.S. mobile users will spend $90 billion via mobile payments, a 48 percent increase over the $12.8 billion spent in 2012.
10. Mobile payments are revolutionizing how consumers spend online, and 50 percent of current smartphone users say they will use their mobile wallets for daily transactions as early as 2016.
11. Tablet transactions topped $28 billion in 2013.
12. Seventy-five percent of mobile shoppers redeemed a coupon from their mobile devices in 2013. Additionally, 80.4 percent of shoppers said their perception of a retailer would improve if the retailer offered mobile deals and coupons.
13. Ninety-five percent of shoppers say that they look at a weekly sales circular before shopping, and more than 50 percent of mobile shoppers report that they would be more likely to look at the circular if they could access it on their phones.
14. Eighty percent of mobile users' purchasing decisions are influenced by the mobile channel, even though they may not use their devices to complete the final purchase.
15. Eighty-four percent of U.S. smartphone shoppers use their phones to assist them in their shopping while in physical stores.