Marketers today face so many distractions that it’s increasingly difficult to strike a balance between work and life, setting and achieving goals, and maintaining focus and motivation.
With experience as a marketer, coach, and manager, Glenn Dobson understands the need for motivation and momentum in order to stay focused. Likewise, as managing director of the KONA Group and an IronMan triathlete, Dobson also understands the value of setting goals and sticking to them.
“Perfection is the enemy of action,” Dobson told The CMO Show hosts Mark Jones and Jeanne-Vida Douglas. “Marketers nowadays are trying to be the perfect specialists at everything. But, at the end of the day, life is about momentum.”