While the Big Game is over for another year, Super Bowl ads will continue to be a topic of discussion for much of this week. From Dove and Coca-Cola to McDonald's and Nationwide, consumers--and marketers--are still buzzing about which ads were touchdowns and which were fumbles during last night's Super Bowl XLIX.
Tell us what you think:
What's more, the Adobe Digital Index team ranked Super Bowl XLIX ads, taking five key factors into account: (1) Total mentions (2) Super Bowl buzz growth over an average day (3) Sentiment (4) Spend efficiency, and (5) International reach. The top 10 ads produced the highest combined score.
The winner--Procter & Gamble's #likeagirl--for example, saw the highest volume of the top 10, with over 400,000 social mentions. P&G also drove high positive sentiment across social media mentions, with 84% of being focused on admiration and joy. Nissan saw the largest international reach of the top 10, with more than 55% of its buzz coming from outside the U.S. Avocados of Mexico saw the highest social buzz growth compared with an average day, showing an increase of 3000%.
Here are Adobe Digital Index's Top 10:
1. Procter and Gamble
2. Avocados from Mexico
3. Dove Men Care
5. Clash of Clans
10. Anheuser Busch (Budweiser and Bud Light)
Over the weekend, CMO.com posted this question to Twitter followers:
Which Super Bowl ad is your favorite so far?— CMO.com (@CMO_com) February 2, 2015
The responses have been quite interesting:
@CMO_com NONE— mackmckelvey (@mackmckelvey) February 2, 2015
@CMO_com Chevy pre-game!— Melinda McLaughlin (@MelOnMktg) February 2, 2015
@CMO_com Doritos commercial— Insighthink (@insighthink) February 2, 2015
See what the Twitterverse is saying about Super Bowl ads: