Too many businesses dive into content marketing without producing a documented strategy first.
Don’t be one of them.
Find out why this trend continues to occur when Robert Rose, chief strategy officer at the Content Marketing Institute, joins Filtered Media CEO Mark Jones on The CMO Show, a podcast about brand storytelling and the future of marketing. Together, they discuss how big brands, including Kraft and Red Bull, are getting content marketing right, while making recommendations for other brands that haven’t quite wrapped their heads around the subject matter.
Rose is a recognised expert in content marketing strategy, digital media, and the social Web, and has assisted large enterprises, such as 3M, Dell, and KPMG. Last month he spoke to CMO.com editor in chief Tim Moran about "The 7th Era Of Marketing."