This edition of the binannual "SoDA Report" explores the theme of "Spurring Positive Change." Effecting real change is not a formulaic process: It involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental, and where knowledge is something that emerges step by step through continuous interactions with other players.
We dive into all of these issues throughout the editorial sections and via our annual Digital Outlook research study, which reveals some intriguing--and challenging--trends wielding an impact on the future of marketing and the creation of digital experiences.
Among the articles:
- 2015-2016 Digital Outlook Study
- Agency ‘Game of Thrones’
- Measuring a Brand’s True Value
- The Age of the Empowered Creator
- Positive Change in Technology Through User-Centered Design
The report is available in two formats:
Online (Responsive): http://www.sodareport.com
SlideShare PDF: http://www.slideshare.net/sodaspeaks/the-soda-report-volume-1-2015
