Far away from most parts of the world, Australia has developed a unique–some might even say progressive–marketing culture.
Jodie Sangster, CEO at ADMA, the association for data-driven marketing and advertising in Australia, champions the country’s appetite for data-driven and digital marketing. She recently told Filtered Media CEO Mark Jones, who hosts The CMO Show, a podcast about brand storytelling and the future of marketing, about her frustrations toward people in the industry accusing Australia of being years behind the States.
“We’re a different market; we’re a smaller market. We don’t have the volume of people, we don’t have the volume of technology supplier vendors supporting our market, and, because of that, we have to do things differently,” she said. “In terms of attitude, we are absolutely at the forefront in trying to both integrate data and digital into our businesses in a way that the U.S. is often missing.”