JJ Eastwood, managing director, Australia and New Zealand, at programmatic marketing platform company Rocket Fuel, is at the forefront of the data-driven world.
His marketing pedigree stems from iconic Australian and global brands such as Ebay, Fairfax Media, and News Corp.
Recently, Eastwood sat down with The CMO Show host Mark Jones to discuss the impact that data management, programmatic media buying, and predictive analytics are having on today's marketing landscape and how marketers can gain from this new frontier.
"Thinking about it from a marketing perspective, it’s both an opportunity and a challenge. You don’t have a handful of newspapers or TV stations anymore. You have millions of websites to deal with, and you times that by the different devices and different channels. What you're left with is a truckload of data which could be very daunting."