Last year CMO.com polled its audience about which digital marketing channel brings the most measureable ROI. The top answer among the 446 participants was email marketing (46%), followed by SEM/SEO (11%). Indeed, email marketing continues to matter.
Every Wednesday at 1 p.m. PT/4 p.m. ET, Adobe Marketing Cloud hosts a Twitter chat via the #AdobeChat hashtag. This week’s topic was email marketing. Some of the main takeaways: There is no one-size-fits all approach, personalization is key to success, and consumers demand relevancy.
Below you’ll find some of the chatter from the #AdobeChat. (Note: Next week’s topic will be social media.)