Retailers are continuing to blend innovative technologies into their marketing strategy at an increased rate, leading to improved customer experiences, higher revenue, and better brand relationships.
Indeed, from brick-and-mortar shopping locations to the simplicity of one-click shopping at home on your couch, the future of retail is full of exciting opportunities for consumers (that includes all of us) and marketers alike.
That was the topic of a recent Adobe Twitter chat (Adobe is CMO.com’s parent company). Among the topics: digital’s impact on retail, where we’re already seeing retail innovation at work, where retail is headed, and what this means for us as shoppers and marketers.
#AdobeChats take place every Wednesday, at 1 p.m. PT/4 p.m. ET). The next one, Jan. 18, will be about 2017 digital marketing resolutions.