Aaah, December, a month of frenzy for consumers and businesses alike. But some well-earned moments for reflection are important, too. Consider not only how far you and your organization have come in just a year’s time across a number of important topics—customer experience, digital transformation, design-led thinking, and immersive technologies, among them—but also what the next iterations might look like in 2018.
Where to start? Keep scrolling. Our December monthly series is all about the year ahead. The future of [you name it]. Brand plans. Strategies. Leadership.
And it all starts ... now:
This Is What The ‘Customer Experience Of The Future’ Looks Like
Intelligent technologies stole the spotlight in 2017, and they remain a big part of the CX picture in the year ahead, according to our seventh annual global predictions extravaganza. But they can’t work in isolation. Read on for all of the insightful responses we received
Design Outlook 2018: Expect ‘A Really Healthy Pressure’
Where has 2017 gone? Everything moves so quickly these days, and the world of design is no different. What lies ahead? For that we turned to four design leaders, who shared their perspectives on five big-picture design topics.
2018: Year Of The Responsive Organization
In 2018, businesses will finally integrate their channels to gain a holistic view of the customer—and they’ll use this insight to deliver personalized service that exceeds customer expectations. Here's a look at how it will all shake out.
All ‘I’s’ On The CIO
Even though technology decision-making and procurement can come from anywhere within the enterprise, that doesn’t mean that the CIO’s role is diminished. Actually, it’s quite the opposite. Success comes down to addressing five key “I’s.” Here’s a look at how four influential CIOs tackle each one.
Intelligent Agents, Blended AI Factor Into Forrester’s ‘Year Of Reckoning’
Forrester foresees a continued migration from traditional marketing to a framework that revolves around customer experience. This mega change will have multiple effects in 2018, as will artificial intelligence.
In 2018, The Entire C-Suite Must Be Data-Savvy
Data is no longer just the responsibility of somebody in the tech organization. It is a shared responsibility for anyone with a C-level title. Here are five steps to success through data in 2018 for all CXOs.
7 Predictions About The Future Of Advertising
We’ve already seen dramatic shifts in form and factor, powered by technologies such as 3D, artificial intelligence, augmented reality, and virtual reality. As the landscape continues to change, advertisers that don’t follow suit risk getting left behind.
What’s Next For Citi? Next-Gen, Tech-Infused CX, Says CMO
The global banking giant is “obsessed” with CX transformation and emerging tech, says global consumer CMO Jennifer Breithaup. She details her strategy in an exclusive interview with CMO.com.
The Next Wave Of Storytelling Is Heading For Our Shores
Some new research supports how emerging interfaces–in the forms of augmented and virtual realities, AI-infused chat, and voice assistants–are going to matter, and soon.