At the same time, and, of course, closer to home for marketers, department stores and shopping centers were on the rise. Many in-store “features” consumers today take for granted were novelties back in the early 1800s—changing rooms, price tags on items, and cash payments, to name a few.
How far have we come? The following infographic—by Mood Media, in collaboration with Bruno Daucé, professor and researcher in retail and marketing at the University of Angers, in France—represents an analysis of eight historical periods, from 1800 to 2050. The team identified and observed different aspects of the customer experience, including store format, atmosphere, services offered to customers, payment methods, shop windows, as well as the influential personality of the period.
Click on the infographic, below, to enlarge. For additional analysis from the research, click here.