A diverse team leads to better ideas—that’s Management 101. But women, specifically, bring something very special to a marketing department.
Indeed, we’ve all heard stories from big brands about how a female perspective came to their rescue. Think Chevy, circa 1985, when the company’s female marketers fundamentally transformed both marketing and culture. The result? They helped drive sales.
In celebration of Women's History Month, CMO.com dug into some of our most interesting interviews with women marketers from recent months. The following slide show highlights their words of wisdom.