Making an emotional connection with customers is often the difference between a customer buying once and a customer buying for life. How can companies deliver a consumer experience that creates such an emotional connection?
That was the focus of yesterday’s Adobe Think Tank, being held in conjunction with Cannes Lions 2017, at the Villa St. George. More than a half-dozen visionaries working on the latest in marketing, creativity, and technology across a variety of industries talked about the mandate for every brand to create standout experiences that ignite emotional connections and influence global culture.
You can watch the video of the panel discussion below: