Digital has transformed the travel and hospitality industry in ways global business leaders couldn’t have imagined just a few years ago. No matter where your customers are going, the experience you provide before they even know where they’re going is crucial.
What should your strategy look like?
Your journey starts here–and it kicks off a bigger CMO.com excursion: that of monthly, multimedia content bound by a single theme reflecting what’s hot in our digital world. This is truly a global initiative, with participation from all of our major regions–U.S., EMEA, and APAC.
Maybe the best part? You don’t have to pack a single bag to join this unique experience.
The adventure begins now ...
Slide Show: The Next Big Disruptors In Travel & Hospitality
As digital continues to span new devices and technologies, experts in the travel and hospitality space predict even more changes to come. But from where? Click through our slide show for insight.
Travel Brands Ready To Rock The Emerging Tech Boat
Consumers are using travel less as an escape than as a means to collect authentic experiences as a vehicle for self-growth. Adventurous industry players are diving into digital to exceed their expectations.
Tourism Australia Taps Immersive Tech To Attract Travelers Down Under
Tourism Australia managing director John O’Sullivan understands all too well the challenge of pleasing today’s digitally savvy travelers. His strategy? A “try before you buy” experience that leverages virtual reality and 360-degree images.
The Real Deal: Inside Priceline.com’s Digital Strategy
Like most successful e-commerce companies, Priceline.com is focused on doing what’s best for its customers—and that goes beyond saving them billions on hotels, rental cars, and flights, says SVP Ben Harrell.
Grab A Bigger Suitcase: Digital Expands The Travel Experience
The tourist industry is in the throes of digital transformation. From planning a trip, to the holiday itself, to the post-trip phase—customer experiences all need to be redesigned.
Podcast: Adobe’s Hoffmann Envisions What Customers Can’t Imagine
As Adobe’s head of travel and hospitality strategy, Julie Hoffmann possesses an unswerving belief in the power of data.
Influencers Blaze A Trail With Authentic Experiences
The travel industry is harnessing the power of real experiences to drive more meaningful emotional connections with consumers.
CMO Lisa Marchese Shows Her Hand On Luxury Hotel’s Rebrand
In the Las Vegas hospitality industry, standing out from the competition means the difference between hitting it big—or dealing with a bust. “Finding compelling and dynamic ways to stand out and reinvent the experience can be a challenge,” says Lisa Marchese, CMO of The Venetian and The Palazzo Resort Hotel and Casino.
DER Touristik’s Gaertner Charts Omnichannel Path
“We rely on offline business dramatically—which is a good thing—but we have to change toward online, so it’s about omnichannel,” says Alexander Gaertner, head of digital analytics at one of Europe's top travel companies.
Opposing Forces Set To Meet–And Transform–The Travel Industry
The balance between automation, data, great service, and personalization will be the equation everyone in travel and hospitality will have to solve.
Experience, Not Price, Drives Early Travel Plans: Expedia Survey
Social media also plays a significant role in travel decisions, but its effect varies widely by country and by generation.
How To Captivate A Captive Audience Of Travelers
Whether people are flying, driving, at the movies, or just plain waiting on line, the opportunity is wide open for brands to entertain, engage, and gain new customers.
Monarch’s Repositioning Plan Takes Flight
The low-cost carrier wants to be thought of as “not just an airline,” says chief commercial officer Ian Chambers.
15 Mind-Blowing Stats About Digital Trends In Travel And Hospitality
For travel and hospitality brands, providing superb experiences starts long before their customers’ trips ever begin.
AR, VR, And Wearables Emerge As Travel Industry Disruptors
At least eight of the largest hotels have tested some kind of VR experience in recent months, according to analysis of 321 million social engagements by Adobe Digital Insights.
European Travellers Favour Cruises But Shun The U.S.
Despite major upheaval over Brexit, you may be surprised to learn the short-term impact that leaving the E.U. had for U.K. travellers, post-referendum. They’re still travelling!
Travel Brands Can’t Ace Experience Without A Single Customer View
Travel and hospitality brands have just one chance to meet customer expectations. One wrong experience could ruin a vacation or weekend getaway, which few consumers would forgive or forget easily.