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 ›  Emerging Media  ›  Gaming

Topics include online games, video games, social games, virtual currency, Microsoft, Sony, Nintendo, virtual goods

  • Why Marketers Should Think Like Video Game Developers
    CMO.com
    Gaming, Companies, Loyalty, Strategy
    “Don’t create campaigns--create missions,” said Joel Lunenfeld, CEO of Moxie Interactive, at the recent CM Summit in New York. “Reward users for completing their actions.” CMO.com followed up with Lunenfeld about the parallels between video games and marketing, the importance of appealing to users’ narcissism, and what marketers should look for in a digital agency.
  • It's All Fun and Games for Brand Marketers
    ClickZ
    Gaming, Channels
    Games are one of the most popular online activities for consumers worldwide, and marketers are taking advantage of people's eagerness to join in the fun to launch branded games.
  • 5 Big Brands That Are Using Facebook Games To Reach New Audiences
    Social Times
    Gaming, Social Media
    While branded social games haven’t done overly well yet, all it takes is one big name that can break the mold and create a truly integrated experience that takes advantage of its source material to create a new experience. Following are five solid--and fun--ways brands are leveraging social gaming to reach out to their customer base.
  • Madden NFL 11: The Ad Game
    Adweek
    Gaming
    The blogger-created controversy over Old Spice's Madden NFL sponsorship--which raises an interesting question: What is an "authentic" gaming experience?--comes with a dose of irony about branded content and in-game advertising.
  • Sony's Ad Strategy Moves To Connect Online With Moms, Families
    MediaPost
    Budgeting, Gaming, Companies, Branding, Strategy, Targeting
    Wanting to rebrand itself as an entertainment center, Sony is preparing a multimedia ad campaign. It's budget, however, has shifted decidedly digital, thanks to "ability to have that one-to-one relationship with consumers, monitoring the effective messages, and changing things on the fly." Here's a look at its plan.
  • All the World's a Game, and Brands Want to Play Along
    AdAge.com
    Gaming, Virtual worlds
    Game developers say that "game mechanics"--incentives like points and badges that motivate players to keep on playing--provide more in-depth engagement than other forms of digital advertising. Brands willing to play along include 7-Eleven, JetBlue, and Tesla Motors.
  • An Online Game to Entice the Movie Audience
    NYTimes.com
    Gaming, Advertising, Social Media
    Forget commercials, billboards and trailers. Web games that interlock with social networking sites are an increasing focus in movie advertising. What's more, the ubiquity of GPS-enabled smartphones has also presented an opportunity for games to raise ticket sales.
  • Online Gaming: A Gamble or a Sure Bet?
    Forbes Insights
    Gaming, Social Media, Trends
    As the popularity of gambling and online entertainment continues to grow, the online gaming market is without a doubt an attractive area of expansion for marketers. KPMG's overview of the state of the global online gaming sector examines recent developments and key trends.
  • Digital Demographics: 11 Brands That Are Doing It Right
    iMediaConnection.com
    Gaming, Mobile, Strategy, Web Sites, Targeting
    Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.
  • Moving Forward With Motion-Based Marketing
    iMedia Connection.com
    Gaming, Mobile
    The next step forward in user interfaces will bring a host of new considerations for marketers. Here are the four platforms where we'll see kinetic marketing experimentation take place.