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 ›  Emerging Media  ›  Gaming

  • Digital Demographics: 11 Brands That Are Doing It Right
    iMediaConnection.com
    Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.

  • Moving Forward With Motion-Based Marketing
    iMedia Connection.com
    The next step forward in user interfaces will bring a host of new considerations for marketers. Here are the four platforms where we'll see kinetic marketing experimentation take place.

  • Play Marketing: How The Principles Of Gaming Are Changing The Conversation
    CMO.com
    In 2010, and the years to follow, the burden of success will have less to do with simply getting noticed and everything to do with driving participation. Participation which builds lasting relationships, which impacts fundamental business objectives, and for which there is no better guide than the lean-forward, drive-to-achieve embodied in gaming.

  • Changing The Way Consumers Experience Brands Through 'Interaction'
    CMO.com
    Over the years, we have seen quantum leaps in the level of interactivity found on the web. Technologies like Java, Flash, Silverlight, and countless others started to make appearances on the web. These advances, married with a new generation of technology-savvy creative directors have resulted in the most amazing online digital experiences and extension of brand that I could only have dreamed of in the early days. We are now scratching the surface with game engine technology. Every day, technology is being introduced to the advertising/marketing worlds that really make the possibilities endless.

  • Why Culture Will Become Crucial for Success in 2010 and Beyond
    AdAge.com
    At this starting block of a new decade, it is imperative that we consider the cultural shake-ups and changes in how we work, think and play that will prove relevant to the marketing business in 2010 and beyond.

  • What Vegas Can Teach You About Marketing
    Social Media Today
    You can bet that there are actually many unexpected lessons to be learned from Las Vegas that might help you in your own marketing challenges.

  • Online viral games are a marketing dream
    BirminghamPost.net
    Good viral games have the potential to get viewing numbers vastly higher than any other kind of marketing because of the community built around playing them and the fact people would keep going back to play again. Says an agency director: "There are three things that viral games are great at."

  • The Internet as a Diversion

    Pew Internet and America Life Project
    Going online to relax is a near-universal activity among online economic users, regardless of whether they have been personally impacted by the recession, according to a new by the Pew Research Center's Internet & American Life Project. Find out their top cyber-hangouts.

  • Adults and Video Games
    Pew Internet and America Life Project
    Over half of American adults play video games, and four in five young adults play games. Computers are the most popular gaming device, though young adults prefer gaming consoles. Virtual worlds only draw a small crowd.