Microsoft has lined up Chevrolet as the first ad partner attached to its Kinect Xbox 360 gaming interface (previously codenamed Project Natal). Chevy's Volt electric car will appear as a product placement in "Kinect Joy Ride," one of the first games being designed for the Kinect sensor. The game will be published on November 3, the same date the Kinect device becomes commercially available and around the time the Volt arrives in dealerships. The campaign also spans other Microsoft platforms.
