Microsoft is gearing up for a massive marketing push to launch Kinect--a controller-free Wii-killer for the Xbox--and blow away the competition come Christmas. Backed by a half-billion-dollar budget, the tech giant is rolling out a major movie-style marketing blitz aimed at driving its motion-sensing device to the top of holiday wish lists. Like a much anticipated summer blockbuster, Kinect will appear on everything from soda cans to cereal boxes and will span television, magazines and the Internet.

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