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  • An Inventor's Shocking Vision For Marketing Technology
    iMediaConnection.com
    Renowned futurist and inventor Ray Kurzweil shares his bold predictions on virtual environments for marketing, the effects of an accelerated technological pace, and how information will transform communications.

  • Kraft’s Mobile Branding Recipe
    eMarketer
    A 99-cent mobile app has gone far to help Kraft engage consumers in a meaningful and relevant way. "The most important thing is we’re providing utility above branding," says Ed Kaczmarek, Kraft's director of innovation and consumer experiences, in an interview with eMarketer.

  • Why marketers can't ignore the cloud computing revolution
    iMedia Connection.com
    Think cloud computing is not sexy enough a topic for CMOs to care about it? See why disregarding this techie megatrend is like shutting your eyes to the future of online advertising -- and to the evolution of marketing in general.

  • Marketers, Get Back to Boring
    AdAge.com
    Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.

  • How to Create Your Marketing Dashboard in Five Easy Steps
    MarketingProfs
    You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. The following five steps will help you and your marketing team get started on the road to creating a dashboard that works for you.

  • Strategy on the Morph
    Harvard Business Publishing
    Companies are clamoring for increased flexibility and accelerated decision making. So does that mean it's time to bury the notion of strategy, which some see as an attempt to predict the future? That was the topic of discussion as a recent Association of Management Consulting Firms meeting.

  • Turning the Corner: A Survey-Based View of Marketing in 2010

    Frost & Sullivan
    Frost & Sullivan’s survey of over 400 North American marketing executives indicates an optimistic start to the year, with the majority predicting a moderate increase in their company’s 2010 performance. Despite this optimism, marketers concede that there is room for improvement.

  • Rethinking Marketing
    Chief Marketer
    Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions. To compete, companies must shift from pushing individual products to building long-term customer relationships.

  • CMOs to Ramp Up Hiring, Budgets; Double Social Media Spend
    MarketingProfs
    An increased ability to attract and retain customers, a boost in marketing budgets to fund CRM, brand-building, and social media, and a return to hiring are among the findings from the February 2010 CMO Survey, conducted by Duke University and the American Marketing Association.

  • To What Degree Does "Identity" Affect Economic Performance?
    HBS Working Knowledge
    If you want your employees to put forth more effort and produce better results, two Nobel Prize-winning economists say it's in the best interests of organizations to clearly formulate their values and make them clear to prospective employees.