Insight
Topics include creativity, innovation strategies, social innovation, advertising creativity, consumer behavior, digital marketing
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PSFK.comAdherence to these 7 "sacred cows of marketing" tend to stifle creativity and should be questioned by agencies, media companies, and marketers in general.
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DMNewsFormer Kodak CMO Jeffrey Hayzlett discusses his new book and urges marketers and business owners to get back to growing rather than cutting.
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Automotive NewsFord's group vice president of global marketing talks about the worldwide launch of the Focus and the wind down of Mercury, and expresses his opinion on Super Bowl advertising.
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eMedia VitalsThe debate continues among digital publishers that understand the need to produce lots of content to attract audience and drive page views—but are still not ready to go down the "content farm" path. Here's an overview of some of the ways media companies are supplementing their original content to keep their sites fresh.
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Web Strategy by JeremiahTo reach the fragmented customer, marketers must apply an integrated approach. As an industry, we should dispel notions that social marketing and it’s subsequent tools should operate in a silo, but instead sit horizontally in the marketing organization as they impact so many different forms of marketing tactics, approaches, and mindsets.
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AdweekBrand marketing chief Gary Osifchin explains how the gum continues to generate buzz.
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AdAge.comThe role of a "chief listener" evokes images of fuzzy sweaters, chamomile tea and sitting around with a patient ear. Instead, try sifting through unstructured data and building complex queries.
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1to1 MediaJust as online shopping lured consumers away from brick-and-mortar stores and to the web, the mobile revolution is attracting shoppers to the convenience of buying products via their iPhones, Blackberries, Androids, and a host of other mobile devices.
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AdAge.comPopeyes Louisiana Kitchen CMO Richard Lynch discusses the brand's latest coup, the importance of staying the course and who that Popeyes Twitterer really is.
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Neuroscience MarketingA forty-year-old experiment in building group identity gives insight into how Apple manages to create such fanatically loyal customers.
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