At the Kitson store here, the $98 Jonathan Adler zodiac pillows in the window and the $4.95 Silly Bandz rubber jewelry in bins at the door have one thing in common: They are bread crumbs on a carefully designed trail into the depths of the store. Owner Fraser Ross strategically plans his stores' layout to lure in shoppers with quick-hit gifts and guide them to the more expensive fashions and jewelry at the back.
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