Insight
Topics include creativity, innovation strategies, social innovation, advertising creativity, consumer behavior, digital marketing
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PSFK.comAdherence to these 7 "sacred cows of marketing" tend to stifle creativity and should be questioned by agencies, media companies, and marketers in general.
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eMedia VitalsThe debate continues among digital publishers that understand the need to produce lots of content to attract audience and drive page views—but are still not ready to go down the "content farm" path. Here's an overview of some of the ways media companies are supplementing their original content to keep their sites fresh.
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1to1 MediaJust as online shopping lured consumers away from brick-and-mortar stores and to the web, the mobile revolution is attracting shoppers to the convenience of buying products via their iPhones, Blackberries, Androids, and a host of other mobile devices.
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ZDNetOne of the biggest hurdles in the social media industry is determining who is truly behind some of the creative processes. Here, experts weigh in on how to separate the good from the bad… and the ugly.
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Harvard Business PublishingFailures are a necessary on the path of innovation, and executives. Managers need to build an organizational culture that has a high tolerance for failure so that their staff doesn't second guess big risky ideas and instead proposes incremental bets.
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EntrepreneurEveryone can arguably learn more from a business's mistakes than its triumphs, so glean some lessons from the 10 following marketing stunts--five that worked and five that didn't. Plus, it's just fun to laugh at--er, with--other people's mistakes.
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FortuneCan technology democratize the celebrity endorsement market? That's the goal of Brand Affinity Technologies, a West Coast start-up whose offering helps advertisers find the right athlete, negotiate a contract, arrange the shoot, and create an ad using offline tactics in a fraction of the time doing so would typically take.
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SALT BrandingWhy pay for creativity when you can have an algorithm?
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Harvard Business PublishingToday, many companies find themselves operating in a test-and-learn business environment that requires rapid prototyping--which is just one more reason to pay attention to the people who've been conducting their work this way all along.
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AdAge.comBefore Lester Wunderman came along, direct marketing was referred to as mail order -- what he calls "a limited and rather old-fashioned method of distribution of goods." The changes he instigated got him elected to the Direct Marketing Hall of Fame.
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