Insight
Topics include creativity, innovation strategies, social innovation, advertising creativity, consumer behavior, digital marketing
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Fast Company/Co.DesignTwo recent articles argue that brainstorming doesn't make people more creative. So how might we remake the brainstorming process, given what science tells us?
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CMO.comAnalysis and Measurement, Innovation, Statistics, Web Analytics, Trends, Strategy, Optimization, Tools, General Management, Market Research, Strategic PlanningThe Boston Consulting Group, which has been following the tablet market for some time, just issued a report indicating that the reality of tablet adoption has far exceeded expectations, which is creating new challenges and opportunities for marketers. At the same time, a study from Adobe Digital Marketing Insights reports that shopping is one of the major activities of tablet owners. Marketers, take heed.
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Fast CompanyFunny or offensive? Surprising or shocking? How do daring marketers straddle that fine line between engaging and offending? Here are a few guideposts--along with examples--to follow in searching for ideas in advertising that could break through.
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CMO.comInnovation, Brand Marketing, Trends, Targeting, Tools, Branding and Communications, General Management, Market ResearchSmall and midsize businesses are looking for new and better ways to do things, to be more innovative, and to be flat-out smarter in everything they do. This underscores the growing opportunity for brands that provide services to SMBs.
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AdAge.comThe most innovative CMOs find ways to stay engaged and open to the world, but others live in a bubble, chained to the latest fads and industry machinations. Which one are you?
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CMO.comInnovation, Mobile Marketing, Web Analytics, Social Media Marketing, Trends, Strategy, Online Media, General Management, Market Research, Strategic PlanningToday, we offer up “CMO.com's 2012 Digital Marketing Landscape.” In one eye-catching page, we provide you with a snapshot of the opportunities digital marketers will have this year and into the future, plus give some ideas on how to capitalize on these trends and shifts.
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CMO.com ExclusiveInnovation, Brand Marketing, Trends, Strategy, Branding and Communications, General Management, Market Research, Strategic PlanningThis downloadable infographic will help you navigate through digital marketing's complexities by illustrating some of the main trends, key objectives marketing leaders must meet, and five simple rules on how to take advantage of the digital Wild West.
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MashableWill QR codes reach widespread public consciousness, or are they destined to be a quirky aside for mainstream promotional campaigns? The trend toward increasingly complex personal technology suggests the potential is there, but the question remains whether marketers will fully exploit the opportunities.
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Harvard Business ReviewMany resolutions come in pairs--diet and exercise, for example. They work better together than alone to improve overall fitness and conditioning. The same is true in developing your leadership skills. Following are pairs that, you'll notice, combine some kind of technical expertise with an interpersonal skill.
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CMO.comThere is no shortage of articles and reports about the importance of the CMO-CIO connection. But a recent article by Jim Ericson on Information Management--titled “Will Your New CIO Be a CMO?”--takes the discussion to an entirely new level: Are you ready to be a CIO?
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