“Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers,” writes Scott Stratten in UnMarketing: Stop Marketing. Start Engaging. “UnMarketing also takes it one step further—it is any time anyone talks about your company. Word of mouth is not a project or a viral marketing ploy. The mouths are already moving. You need to decide if you want to be a part of the conversation."
