Welcome to Twittermania. First it was Oprah--now Ev and Biz are on the cover of Time. Is the hype justified? Yup: Twitter isn't just changing how we communicate--it is changing how we innovate. Twitter is one of the world's most radical management innovators. It's revolutionary because it brings 21st century DNA roaring raucously to life: it is a living expression of the new principles of organization and management we've been discussing. Here are Twitter's ten rules for radical innovators.



