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CMO Insider

Need To Know

May 11, 2012

By: Jake Sorofman
Founding Partner

Why Words Matter--And Why Marketers Should Care

The marketing profession hasn’t been particularly kind to language. Of course, ad copy can be a form of poetry in its own right—and sometimes it’s artful and inspired. But the average content generated by marketing organizations is boring at best and shameful at worst.right arrow

Ask the HeadhunterView All

Get The Marketers Out Of Marketing Content

On a resume, the preoccupation with “I” signals a failure to focus on the employer and on the work. And the employer, after all, is going to hire you only if you can show you can do the work he’s worried about getting done. In advertising, a preoccupation with your company signals a lack of interest in the prospective customer and her needs. Herschell Gordon Lewis, the godfather of advertising, says in “On The Art Of Writing Copy”: “Don’t make your copy a megalomaniacal mirror.”right arrow

CMO InterviewsView All

The CMO.com Interview: Feld Entertainment CMO And SVP Vicki Silver

As marketing ringleader for Ringling Bros., Disney On Ice, and Feld Motor Sports, CMO Vicki Silver explains how she performs her global--and, now, digital--juggling act.right arrow

CMO.com Insider is designed to offer chief marketing officers (CMO) and other marketing executives a place to access content and interact with peers about career and work issues that are unique to senior level marketers. Also provided are in-depth articles about digital marketing resources, marketing analytics, and links to marketing Web sites that provide pertinent and useful information about digital marketing strategy and career information. Topics covered in this section include managing agencies, managing career, data-driven marketing, business priorities, business challenges, jobs, compensation, hiring, recruiting, employee relations, teams, retention, human resources, interviewing, headhunters, resumes, online media, traditional media, social media marketing, emerging media, tools, brand marketing, lifecycle marketing, market research, mobile marketing, analysis and measurement, strategic planning, and general management. Be sure to check out other CMO.com sections for information about blog marketing and digital marketing news.