Insight
Insight serves up in-depth digital marketing articles and reports from around the Web. Topics include online media, traditional media, emerging media, tools, branding and communications, lifecycle marketing, market research, analysis and measurement, strategic planning, general management
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Social Media TodaySocial Media Today went to the Twitterverse and asked people to fill in a "Social Media for Brands" survey. There are some very interesting responses for anyone in charge of a brand.
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PSFK.comAdherence to these 7 "sacred cows of marketing" tend to stifle creativity and should be questioned by agencies, media companies, and marketers in general.
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GreenBiz.comThe upcoming publication of the FTC's new "Green Guidelines" has sparked interest in how they will affect marketers. Here are the top five things you need to know.
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MediaPostWhile it's smart to use Facebook, Twitter, iPhone apps and other new channels as additional means of advertising and building customer loyalty, it's inherently wrong and even dangerous to use them as a means of navigation. Why? Because all the power is being put in the hands of the providers.
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MarketingProfs.comJust because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. There are many reasons to take a multichannel approach that includes print.
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1to1 MediaAttention marketing practitioners: Your customers may be ahead of you when pursuing the best ways to get a response from your company’s customer service operation. Do the names Facebook, Twitter and YouTube ring a bell?
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AdAge.comA new "yellow paper" does a great job of not only recapping the growing influence of the Hispanic market as it relates to the decennial Census, it also helps marketers understand why they need to start focusing on this huge demographic change that America is undergoing.
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AllBusiness.comThe way you interact with your customers is now as public as any of your paid advertising and marketing efforts.
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iMedia ConnectionDetermining a target market’s thought patterns and utilizing their preferences to effectively boost sales is the underlying goal of every advertising campaign, while consumers are attempting to be more discerning and insusceptible to campaigns.
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MashableWhile one can only speculate about the future of CEOs and social media, there's no question that social media plays a huge part in life and the world as we know it right now. As younger CEOs replace older ones, there's little question that the man (or woman) at the top will need a firm grasp on social media.
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