Login  |  Subscribe

Insight

Insight serves up in-depth digital marketing articles and reports from around the Web

Charles Darwin, Management Guru (Strategy+Business)

A night in Tanzania offered author Alan M. Webber a new view on the case for diversity: survival of the fittest. A diverse population gives any organization its best shot at survival. Read on for his rationale. (Pictured above: Darwin's finch.)

Digital Branded Content Syndication (CMO.com)

An invigorated, engaged audience is the best marketing partner a brand could ever have. To reach them, digital content syndication is the ace in the hole for the digitally savvy CMO in 2010 and beyond. (From our "Digital Marketing Trends" special report.)

  • Strategy on the Morph
    Harvard Business Publishing
    Companies are clamoring for increased flexibility and accelerated decision making. So does that mean it's time to bury the notion of strategy, which some see as an attempt to predict the future? That was the topic of discussion as a recent Association of Management Consulting Firms meeting.

  • Google’s D.C. ties worry some consumer advocates
    Boston.com
    Consumer advocates assert that Google’s emergence as a mandatory tool for successful election campaigns will inevitably make members of Congress less willing to butt heads with the company over big policy issues, such as Internet privacy and Chinese trade.

  • Seven habits of highly effective online marketers
    iMedia Connection
    Mediocrity doesn't cut it in this business. Success starts with your attitude toward your job, company, and performance. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.

  • Apple, Amazon, Google Wage Content Wars
    BusinessWeek
    Just as businesses today might create an ad campaign that can be customized for hundreds of different print formats, a marketing message must now fit into numerous technology interfaces--and it's no longer just about a PC-based Web browser. To win, here's what you'll need to know.

  • Turning the Corner: A Survey-Based View of Marketing in 2010

    Frost & Sullivan
    Frost & Sullivan’s survey of over 400 North American marketing executives indicates an optimistic start to the year, with the majority predicting a moderate increase in their company’s 2010 performance. Despite this optimism, marketers concede that there is room for improvement.

  • AARP's Marketing Chief Pardo: '50 Is the New 50'
    Brandweek
    Advertising during the Oscars for the first time, AARP launched a campaign targeting boomers who are "not done growing up," says chief branding officer Emilio Pardo, who explains why now is the right time for such a message and dispels a few common misconceptions about boomers.

  • Dancing With the Stars
    Adweek
    Despite the travails of Tiger Woods and other well-known names, the use of celeb endorsers seems to be making a comeback. Why? Industry experts say it's partially because many stars have used social media outlets like Twitter to establish one-to-one connections with consumers.

  • CMOs: Create A Customer Scorecard
    Forbes.com
    Like a good doctor's report, a good scorecard can give you a true picture of what is going on below the financials. That picture will allow you to adjust your customer offerings to ensure the long-term health of your company. Here are some suggestions for what you should use to help monitor your customers.

  • Mining the U.S. Generation Gaps
    Nielsenwire
    A recent Nielsen analysis of the four key generations revealed generationally consistent shopping habits that reflect diverse lifestyle preferences and economic habits. So what is the best way to reach each generation and capitalize on their unique shopping interests and needs? Here are some suggestions.

  • Digital Demographics: 11 Brands That Are Doing It Right
    iMediaConnection.com
    Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.