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No matter what kind of marketing is being done, the brand is a valued aspect for every company. At CMO.com, we offer the best articles available about brand research and brand marketing strategy for the chief marketer. Topics include brand building, brand engagement, mobile brand marketing, brand management, brand social media marketing, content marketing, brand identity, brand image, brand awareness, and brand advocates. Please visit other CMO.com sections for information about blog marketing, digital marketing news, and digital marketing resources.​