Marketing Superstars is an interview series on CMO.com created and hosted by marketing veteran David T. Scott.
Here are all the marketers we’ve featured to date. Click on a headline, crank up the volume, and make yourself comfortable. These podcasts are well worth the listen.
The Best Of Marketing Superstars, Season 2
This week’s episode features some of our favorite moments spent interviewing top marketers.
Reltio CMO: Marketers, Don’t Let Tech Intimidate You
“It’s not so much knowing how to implement and deploy these days but how to use,” said Reltio CMO Ramon Chen.
Lenovo’s O’Brien Charged With Acquiring A Brand Personality
“Different is better” at the No. 1 PC company in the world, where VP Quinn O’Brien has crafted a master brand strategy based on “a tone, an attitude, a personality.”
New CMO Helps IDG Move From A House Of Brands To A Branded House
How does a company that’s home to hundreds of individual brands with their own “microcultures” create an overarching corporate brand? That was the challenge facing Josh London when he was hired by tech media giant IDG.
A Brand Promise Made Must Be A Brand Promise Kept
Some companies might approach a brand refresh as an exercise in design or communication. That’s a mistake, according to Bill Kobel, vice president, strategy and integrated communications, at marketing firm JPL.
Data Drives New Organizational Structure, Says SAS Marketing SVP
It’s not news that data and analytics have drastically changed the practice of marketing over the past several years. But they’ve also changed marketers themselves, according to Adele Sweetwood, SVP of global marketing for SAS.
Second Shot: Quest Rebrand An ‘Operational Activation’
“It began with crystallizing our value proposition and helping our customers understand the value that we bring,” said James Humphreys, VP of commercial marketing.
For 4-H CMO, Marketing Longtime Brand A Double-Edged Sword
“The years of 4-H are certainly an asset, but it’s also a challenge for us in a lot of ways,” says CMO Artis Stevens, of the 114-year-old youth development program.
Wilson Sporting Goods Masters The Global-Local Marketing Serve
Maintaining brand consistency across different regions is a strategic imperative for global brand marketers, according to Kyle Schlegel, global marketing director for racquet sports.
Groovy! Chili’s Heads Into The Future By Embracing Its Past
It turns out a story rooted in the ’70s resonates with Millennials as well as Baby Boomers, said Chili’s CMO Krista Gibson.
‘Marketing Should Really Be A Gift,’ Says Percolate VP Of Marketing
Dave King, VP of marketing at Percolate, thinks content marketers ought to adjust their focus.
C-Suite TV’s Hayzlett Tells CMOs: ‘Work The Organization’
Marketers must be relentless about changing, adapting, and “making new things happen all the time,” according to former Kodak CMO Jeffrey Hayzlett.
Sbarro CMO Eyes Pizza To Go Beyond The Mall
Sbarro has long been known “as the only pizza player in the food-court setting,” but with mall traffic declining, CMO Annie Pritz realized it was time to change “the consumer’s understanding of our brand and how they’ve used us for the past 60 years.”
XOJet CMO Depends On Digital To Find ‘Diamonds In The Ocean’
XOJet CMO Shari Jones, talks about how programmatic technology helps her reach the brand’s small target market.
Dollar Shave Club Glides Into Market Via Razor-Sharp Video Strategy
A series of humorous viral videos “really birthed our brand,” said Adam Weber, CMO of Dollar Shave Club, which last month was acquired by Unilever.
CMOs Are Much Like ‘Trusted Guides’ In The Customer Journey
In more complicated industries, especially, customers are “looking for a way”—for someone to help them make sense of the landscape, said Tom Butta, CMO of Sprinklr, an enterprise software company.
Sweet! Sheila G’s Brownie Brittle Bakes Customer Voice Into Snack Brand
Listening to consumers enables the company to go to market with new flavors faster and better allocate its resources, according to CMO Chris Pruneda.
Social Media At The Heart Of YouCaring Global CMO’s Strategy
Every social share equates to an average of $37 for a campaign’s beneficiary, according to Aimen Barma, global CMO and head of product for the crowdfunding platform.
Diversity Drives MongoDB CMO Eisenberg’s Team-Building Decisions
A mix of employees makes a marketing team better and better meets the needs of customers, according to Meagen Eisenberg, CMO of open-source database company MongoDB.
In Marketing A Franchise, Snip-Its’ Formanek Has Work Cut Out For Her
Jen Formanek’s strategy is all about messaging consistency--across its 63 locations as well as a variety of digital and traditional platforms.
Union Station CMO Gets Centenarian Brand Back On Track
When the relaunch of the historic train station in Kansas City as a destination site didn’t live up to expectations, Michael Tritt came on board to reroute its marketing strategy.
Marketing Pros Deepen The Conversation About VoC Strategy
This week’s episode of Marketing Superstars features Ernan Roman, president of ERDM, and Heather Smiley, CMO of MassMutual at Work, who discuss the insight gained by listening to the voice of the customer.
Critical Mass CMO On ‘Being Great Every Day’
Marketers’ work should speak for itself, said Amanda Levy, CMO of Critical Mass, an Omnicom-owned digital design agency.
How Neuroscience Can Help Marketers Build Memorable Brands
“If you’re smarter about how consumers’ brains work from the outset, you can actually have a better, stronger strategy,” said “Brand Seduction” author Daryl Weber.
Success Of Indy 500’s Centennial Race Riding On CMO’s Shoulders
In marketing the milestone event, “We wanted to make sure that we were able to celebrate our heritage but also keep a strong view toward the future,” said CMO C.J. O’Donnell.
‘Networks Connect, Communities Care,’ Says Social Expert Ted Rubin
Ted Rubin is one of the world’s pre-eminent experts on social marketing strategy. Rather than ROI, however, he favors ROR—return on relationship. Tune in to the Marketing Superstars podcast for more.
Talent Inc. CMO Lomanto Talks Personal Branding
As marketers, we spend so much time building our company’s brand that we often forget about our own. But with job tenure shrinking in America, focusing on our personal brand is becoming increasingly important. This week’s marketing podcast advises how to balance the two.
Grassroots Marketing In Full Swing At PGA Junior Golf Camps
While many marketers are focused on whiz-bang technologies, others have kept the concept of grassroots marketing alive. That includes Rhonda Moret, CMO of PGA Junior Golf Camps, who, in this week’s Marketing Superstars podcast, details how she is building a loyal group of brand ambassadors.
ShoreTel CMO On Unifying Marketing And Sales
Can personality tests close the gap between sales and marketing? Mark Roberts, CMO of ShoreTel, shares his strategy in this week’s Marketing Superstars podcast.
Forrester CMO Milligan On Mastering Big Data’s Big Problem
We talk a lot about big data on this show, but what do you do when your data is dispersed across many different databases and systems? This was the challenge facing Victor Milligan, CMO of Forrester.
Casino Del Sol CMO Bets Big On Direct Marketing
Steve Neely’s jackpot tactic for enticing customers, especially millennials? Text messaging. “I dare anyone to put their phone down, get a text message, and wait two minutes to pick it up and read it,” he said. Neely discusses his strategy in this week’s marketing podcast.
The Elements Of A Successful Marketer
Author Drew Neisser spent five-plus years interviewing CMOs. In doing so, he gained a firsthand understanding of the makeup of a great marketing leader. He shares what he learned--the topic of his recent book--in this week’s marketing podcast.
Demandbase’s CMO Demystifies Account-Based Marketing
ABM draws its strength from marketing-sales alignment and collaboration. No downside there, right? Peter Isaacson, CMO of Demandbase, discusses the ins and outs in this week’s Marketing Superstars podcast.
A CMO’s Smart Guide To Cracking Education
When our podcast host was in college, smartboards were in every classroom. But what marketing strategy led to such a ubiquitous domination of the education market--and beyond? Jeff Lowe, CMO of Smart Technologies, explains.
What This CMO Learned From Prison
Lisa Woodard, CMO of Transamerica Brokerage, volunteers for the Prison Entrepreneurship Program--an experience, she explained in this week’s podcast, that has helped make her a better marketer.
DHL Express CMO Delivers On The CX
The question of which part of the business owns customer experience has been batted about for some time. But at DHL Express, that function most decidedly resides with CMO Christine Nashick. She explained why she took ownership in this week’s podcast interview.
Meet W&M's Big CMO On Campus
Established by royal decree in 1693 in the American colonies, the College of William and Mary certainly has an interesting story to tell--and bringing on a CMO is a relatively new way to share it. Jake Perez discusses the unique aspects of marketing in the higher-ed space in this week's podcast.
Content Marketing Streams Though CMO's Strategy
On24 has been providing webinar services before the medium was even popular. And no matter the topic, all webinars have this in common: information-sharing. That's why CMO Joe Hyland is a strong proponent of content marketing.
How The House Of Blues Rocks Social
For more than 20 years, the House of Blues has brought great music to its locations around the United States. Whether for a boy band, a ’70s tribute rock band, or anything in between, it’s CMO John Behling’s job to fill the venue for every event.
Can Quiznos Make A Comeback?
When Quiznos was founded in 1981, the franchise had lines out the door and around the block. Although tough times later hit the sandwich chain, present day finds it in revitalization mode, led, in part, by CMO Susan Lintonsmith.
How This Hollywood Screenwriter Became A ‘Brand Narrative Guy’
“My definition of a good story is information wrapped in emotion,” said Richard Krevolin, whose storytelling career involved a plot twist of its very own.
A.T. Cross’ Jonsson: It's All ‘For The Love Of Writing’
As technology takes over, could the days of the written word be numbered? Not a chance, said CMO Magnus Jonsson, who is sharply focused on maintaining Cross Pens’ relevance in the digital age.
At Play-Well, Marketing Is All Fun And Games
What happens when you mix curiosity, kids, and Lego? You get a sustainable marketing vision and, quite possibly, the next generation of innovative engineers. “Whatever type of marketing we do, we want to have as much ridiculous fun doing it,” said Jeff Harry, VP of marketing and fun.
The Best Of CMO Radio, Season 1
Check out our favorite highlights or listen to the full interviews.
AngelHack CMO Is All About Community
AngelHack’s mission is simple: to bring builders, creatives, and developers together to turn their ideas into real products. “At the end of the day, we’re a community company,” said CMO—and modern-day nomad—Brian Collins, whose lessons from the road are applicable to any CX-driven marketer.
AMA's Sierra Aims To Revive Ailing Association
American Medical Association CMO Rodrigo Sierra has reversed a sharp decline in the organization's membership, which at one time boasted 80% of the country’s physicians. Tune in for how he continues to restore relevance.
Content Panda CMO On Coping With Job Loss
Job loss seems to come with the CMO territory. Yet it’s hard not to take it personally, said Heather Newman, whose own experiences have taught her how to be a “lemonade maker.” Here’s her advice.
BBVA Compass Invests In The Customer Experience
At BBVA Compass, banking is far from a mundane task on the day’s to-do list. It’s an experience. CMO Jennifer Dominiquini, who led the bank’s recent rebranding, explains.
Stakes Are High For GSN Games’ CMO
Turning a profit from free-to-play online games involving virtual currency is an everyday challenge for Kevin Frisch, who oversees marketing for the provider of casino-style games.
If Marketing Matters, So Does The Membership Model
“The transaction is now the starting line, not the finish line,” said Robbie Baxter, Silicon Valley consultant and author of “The Membership Economy.” Tune in for what that means for your marketing.
KPMG’s Miske Strives To Move Faster Than The Customer
Buzzwords and phrases are all well and good, but they can be hard to apply wholesale in an organization as multifaceted as KPMG, as CMO Brian Miske points out.
This CMO Is Also A ‘Social Wizard’
Ken Herron, CMO of Unified Inbox, has amassed a huge audience on Twitter, to the tune of 126,000 followers. So, naturally, he has strong ideas about how to engage an audience on social media. Ditto for how to generate revenue and how to assess which channels are best for your organization.
At Rambus, ‘Marketing Is More Than Just A Downstream Push’
Jerome Nadel brings a unique marketing perspective to his role as CMO at Sunnyvale, Calif.-based semiconductor technology company Rambus.
Siegel+Gale’s Global CMO On The Complexities Of Simplicity
Marketing at a global branding agency has many moving parts. But with Margaret Molloy at the helm, Siegel+Gale, a.k.a. “the simplicity company,” remains true to its DNA.
At Texas Instruments, Marketing Adds Up To 360
Achieving 360-degree customer engagement means continuous support throughout the entire marketing funnel, says Michael Guillroy, head of worldwide corporate brand communications at the “E2E” organization--where calculators are just a small part of the product mix.
At BitTorrent, Reputation Management Matters
Former BitTorrent CMO Jascha Kaykas-Wolf explains how he helped guide the company through the negative publicity that comes with being a brand closely associated with pirated content.
Boston Bruins’ Compton Talks Top-Shelf Marketing Goals
Marketing one of the NHL’s “Original Six” is about way more than “butts in seats.” VP of marketing Jen Compton discusses customer strategies, leveraging old and new media, and the reorganization of her own team in the newest episode of CMO Radio.
Mary Kay’s Adkins-Green Talks Makeup And Marketing
Mary Kay is a 52-year-old beauty brand whose business model creates a unique marketing challenge. Listen as CMO Sheryl Adkins-Green discusses what’s on her marketing palette in this premier episode of CMO Radio.
About David T. Scott
David T. Scott is the creator and host of Marketing Superstars. He brings 15-plus years of marketing experience behind the microphone, serving as the top-tier marketer at public and growth companies along the way. Scott is also an author and a stand-up comedian, bringing an educational and humorous voice to the program. His book, "The New Rules of Lead Generation," is a quantitative tell-all guide to marketing in the modern-day world.