The proliferation of mobile technology has increased the pressure on marketers to deliver personalised, unique experiences to each and every customer. It’s a challenge that keeps Chaminda Ranasinghe deeply engaged in his role as head of digital sales and marketing at Australia and New Zealand Banking Group (ANZ).
Tune in to this episode of The CMO Show as Ranasinghe previews the insight he’ll be sharing at the Adobe Symposium 2016, July 26 in Sydney. He also reveals how he creates cultural settings that enable his digital team to continually deliver measurable results. (Click here to register for the event.)
“Most people focus on technology and believe that that’s what digital is all about,” Ranasinghe said. “I still think digital is about people and how people use the technology. The more comfortable people are with technology and the more literate they are with the technology, the more successful you are.”
The CMO Show is a podcast about brand storytelling and the future of marketing. To listen to previous episodes, visit the website or follow along on iTunes or SoundCloud.