The convergence of marketing, advertising, media, and IT is making the role of the CMO almost impossible, according to author, speaker and entrepreneur Rachel Botsman.
“I wouldn’t want to be a CMO, if I’m honest,” Botsman said. “Not only is their role being completely redefined in organisations, but the responsibility they have to manage that customer relationship is being transformed.”
In the lead-up to Adobe Symposium 2016, hosted in Sydney on July 26, Botsman shared insights into how trust improves customer experience, and why the role of the CMO is more diverse and challenging than ever. (Click here to register for the event.)
The CMO Show is a podcast about brand storytelling and the future of marketing. To listen to previous episodes, visit the website or follow along on iTunes or SoundCloud.