The rapid evolution of technology and digital media means marketers must work harder than ever to keep their skills relevant, effective, and adaptable. As chief marketing officer at Australian health insurance provider HCF, Jenny Williams knows these challenges very well.
In the lead-up to speaking at Adobe Symposium 2016, in Sydney on July 26 presentation, Williams shared insights on the role of change management in educating and up-skilling marketing teams to equip them with the technical knowledge to deliver results. (Click here to register for the event.)
“I think digital tends to drive change at a much more far-reaching level because often it changes operations,” Williams said. “I would be surprised if any CMO who has facilitated a major brand transformation has not had to encounter change management.”
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