Three years ago, former Kodak CMO Jeffrey Hayzlett made his debut on Bloomberg TV as the host of “C-Suite with Jeffrey Hayzlett.” Since then, the show has moved online as a cornerstone of C-Suite TV, giving Hayzlett a venue to interview CMOs, CEOs, CFOs, and other executives from top companies.
“It’s a fast-growing, very trusted network for executives of a certain size,” he told me, and it’s expanding to include radio broadcasts, a book club, and more.
Hayzlett’s experience and the executives he has met have given Hayzlett insight into how marketers need to keep pushing through “stories” in a company that might hold their efforts back.
“One of the cool things about marketing is trying new things and realizing that no matter what you do, no one’s going to die,” he said. “The key message for most marketers is to be relentless in changing and adapting and making new things happen all the time.” That message is reflected in the title of his latest book, “Think Big, Act Bigger: The Rewards of Being Relentless.”
It’s also important to “work the organization,” Hayzlett added. CMOs are involved across all aspects of a company’s development, from initial ideas through measuring customer satisfaction. “If I’m a chief marketing officer, I always try to own the strategy meetings,” he said.
Highlights from this week’s Marketing Superstars podcast include:
- The need for marketers to try new things and take risks (3:35)
- How the C-suite helps a company’s productivity (6:50)
- How a CMO creates strategy and collaborates with their peers (10:17)
- Creating a culture that challenges people to look beyond limitations (16:50)
- The need for leaders to be focused and relentless (19:37)