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  • Marketers, Get Back to Boring
    AdAge.com
    Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.

  • Making the emotional case for change: An interview with Chip Heath
    McKinsey Quarterly
    In conversation and in excerpts from his recent book, a leading expert on organizational behavior explains why change often stalls and how top executives can use psychology to keep it going.

  • Worth Your Time: How to Give Feedback, Fixing Frontline Management, and Elliot Spitzer
    Harvard Business Publishing
    From strategies on effective hiring and performance evaluations to fixing your frontline and economic insights from Elliot Spitzer, here are a few timely highlights from the Harvard Business Review.

  • Being the Smartest One in the Room Gets Old
    AdAge.com CMO Strategy
    CMOs play constantly shifting roles in a netherworld between disbelieving corporate compatriots and sometimes disingenuous agency friends. So what's a CMO to do? Some of the best of the breed to identify three things they do to stop the madness.

  • Healthy Choices Aid ConAgra Resurgence
    AdAge.com
    The restaging of its Healthy Choice line represents one of ConAgra's best success stories. CMO Joan Chow explains how she turned up the marketing and innovation heat by getting the C-suite on-board.

  • How e.l.f. Became a Social Media Giant
    Brandweek
    Arguably the most present CMO on Twitter, Ted Rubin, a former protege of Seth Godin, spends zilch on traditional advertising. "It's part of our business model and part of what allows us to sell products at the prices we do," he says. Here's more about how he has amassed such a huge Twitter following, why CRM and marketing go hand-in-hand, and why CMOs are fighting with the C-suite.

  • Manager Visibility No Guarantee of Fixing Problems
    HBS Working Knowledge
    In their working paper "Going Through the Motions: An Empirical Test of Management Involvement in Process Improvement," two professors show how communicating with workers can backfire if managers make only a token effort to resolve their issues.

  • 30 Under 30
    DMNews
    CMOs, watch your back: The women and men on this list of up-and-comers in the direct, database and interactive marketing industry -- noted for their ability to initiate change, drive growth and achieve measurable results -- could one day have your job.

  • The Mark of a Great Leader
    Harvard Business Publishing
    A leader who is self-aware enough to know that he or she is not adept at everything is one who has taken the first step toward being a great leader. Following is a short list of things you can do to achieve self-awareness and personal mastery in leadership.

  • It's Up to the CMO Community to Address Client/Agency Tensions
    AdAge.com
    Vendors are taught to hate us from the moment we initiate the bidding process, and we start off distrusting them. Guess whose responsibility it is to lead everyone out of that useless game of tug of war?