Insight
Topics include CMOs, leadership qualities, management style, careers, C-level executives, leadership style
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AdweekBrand marketing chief Gary Osifchin explains how the gum continues to generate buzz.
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AdAge.comPopeyes Louisiana Kitchen CMO Richard Lynch discusses the brand's latest coup, the importance of staying the course and who that Popeyes Twitterer really is.
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Neuroscience MarketingA forty-year-old experiment in building group identity gives insight into how Apple manages to create such fanatically loyal customers.
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AdweekA new pro-breakfast campaign is part of PepsiCo's push to grow sales of its Quaker business, which has faced private label pressure but more importantly, a general category decline.
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Forbes.comWhen Hewlett Packard CEO Mark Hurd abruptly resigned from his post on Aug. 6, the business world was shocked. But despite the fact that a company may believe its best option is to part ways with an embattled exec, there's no surefire way to handle these situations.
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Harvard Business PublishingOld habits are certainly hard to break. The reality is very few strategic changes are successful. If you think of creating and executing strategy as distinct tasks to be done by separate groups of people, then slipping back into previous patterns is likely to follow.
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MarketingProfsSocial media, direct marketing, public relations, and advertising are not marketing strategies--they're tactics, and each can be deployed to support any number of strategic options. So what is strategy? Following are some examples and criteria to consider when selecting one.
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MediaPostIn part 3 of this interview, GM's Joel Ewancik discusses the current and future role of the ad agency he recently relieved of responsibility for Chevrolet's marketing.
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Fast Company"I heard my mouth disconnected from my soul," says Alex Bogusky, the Elvis of advertising, who quit Crispin Porter + Bogusky five-plus months ago. Is this a New Age midlife crisis, his greatest rebranding campaign, or, according to ad veterans, a search for redemption?
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MediaPostIn part 2 of this interview, GM's Joel Ewanick discusses the future of Buick and how two luxury brands can exist under the same umbrella.
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