Sports marketing and sponsorship guru Wally Hayward's schedule was more or less booked for the next 6 1/2 years until the International Olympic Committee decided Chicago wasn't its kind of town for the 2016 Games. "Maybe the only good thing about not getting the Olympics was Wally was available," said Chicago Cubs President Crane Kenney, who is hiring of Hayward as the team's executive vice president and chief sales and marketing office.
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