What skills does it take to be good at marketing? Some experts claim that marketing is a left-brain, analytical discipline; others will counter that to excel at marketing you need right-brain capabilities such as creativity and pattern-detection to unearth unarticulated market customer needs. In my recent trip to India, I encountered the CEO of a fascinating firm -- India's fastest-growing retailer -- that has judiciously married 'left brain' and 'right brain' marketing to position itself as a leader in its field.
